# Intent

Intent Keywords are the cornerstone of effective targeting within our platform. They are the words and phrases that truly capture the essence of user search intentions, making them a critical element in defining target profiles for users.

During the onboarding process, we work closely with our clients to define these intent keywords. Your input and requirements are invaluable in selecting the keywords that best represent your target audience and marketing objectives. Before these keywords are integrated into our product, they undergo a thorough review and validation process with you to ensure precision and relevance.

Your active participation in shaping these intent keywords is instrumental in unlocking the full potential of our platform, providing you with actionable insights for successful Account-Based Marketing (ABM) strategies.

{% hint style="warning" %}
It's important to note that our system initially sets a default limit of 25 Intent Keywords for configuration. 
{% endhint %}

## Configuration of Intent

Configuring your Intent Keywords is a straightforward process that ensures you're targeting the right audience effectively. Here's how you can do it:

**Step 1: Navigate to the Settings** 

Begin by navigating to the Settings Page.

<figure><img src="/files/uanIRBNKuVaeyJXg5KJB" alt=""><figcaption></figcaption></figure>

**Step 2: Navigate to the Intents Topics**&#x20;

Once inside the Settings Page, click on the Intent Topic.

<figure><img src="/files/XD1jCRIoAFPWiAxHPQtt" alt=""><figcaption></figcaption></figure>

**Step 3: Configure Your Intent Keywords**

Locate the "Configure Intent" button positioned in the Top Right Corner and give it a click.

**Step 4: Enter Your Intent Keywords**

A pop-up box will appear. Begin typing intent keywords that closely align with your marketing goals.

<figure><img src="/files/1Rhy1dCFFxATwiMiROZS" alt=""><figcaption></figcaption></figure>

**Step 5: Select Relevant Keywords**

As you type, you'll see relevant intent keywords appearing. Choose the ones that perfectly match your campaign objectives.

<figure><img src="/files/fUauJjCcJdihCctb2gJv" alt="" width="563"><figcaption></figcaption></figure>

**Step 6: Review and Confirm**

The selected intent keywords will be neatly displayed in the pop-up box, and you'll see the count ticking up as you go.

**Step 7: Save Your Configuration**

Once you've handpicked the intent keywords that suit your needs, seal the deal by clicking "Save". This action ensures your intent keywords are correctly configured and ready to power your campaigns. Happy targeting!

{% hint style="success" %}
You now have the capability to delete intents as needed, without any limitations.
{% endhint %}

<figure><img src="/files/LVlTN9ZXYgJoedUJJ7yZ" alt=""><figcaption></figcaption></figure>

***

## Intent Topic Tab

The Intent Tab offers administrators exclusive access to configure intents, tailoring the platform to align with your strategic goals. This feature empowers administrators with precision in defining intent parameters that matter most to your campaigns.


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