🚫Exclusions

Exclusions in marketing provide a method to intentionally exclude certain audience segments from your outreach efforts, fostering a more targeted approach. This precision not only boosts conversion rates but also facilitates personalized content, leading to tailored and relevant experiences.

This tool is invaluable for managing brand reputation as it prevents unintended outreach to inappropriate or sensitive audiences. By excluding groups like current customers, competitors, or already engaged contacts, you safeguard your reputation and promote more effective marketing.

Type of Exclusions

Active Customer: Personalized marketing by excluding current customers.
Churned Customer: Avoid reminders to past dissatisfied customers.
Competitor: Focus on nurturing leads, not aiding competitors.
Partner: Maintain clear communication with partners.
Sister Company: Prevent overlap in target audiences.
Others: Customized exclusions beyond the listed categories.

Configuration: Custom Domain Exclusion

Configuring Custom Domain Exclusion

Custom Domain Exclusion empowers you to selectively exclude domains or companies that your organization doesn't wish to target. There can be various reasons for this strategic choice.

Navigation

Access the Settings Page from the navigation bar.
Inside the Settings Page, locate and click on the Configuration Tab. Within the Configuration Tab, you can access the Exclusion feature.

Adding a Single Domain

To manually add domains one by one to the exclusion list, follow these steps:

Step 1: Click on "Add Domain" located in the top right-hand corner of the screen.

Step 2: A pop-up box will appear, prompting you to provide information for the domain(s) that need to be excluded. Required information includes:

If a domain already exists in the Exclusion list, choose whether to "Update" or "Skip" it from the drop-down options.
Domain name* (mandatory)
Account Name (Company Name)
Type of Exclusion (Choose from the available options)

You have the option to add multiple domains by clicking "+Add Another Domain."

If a domain already exists in the Exclusion list, choose whether to "Update" or "Skip" it from the drop-down options.
Domain name *
Account Name (Company Name)
Type of Exclusion (Choose from the available options)

The fields marked with an asterisk (*) are mandatory and must be filled.

Users have the option to add multiple domains by clicking "+Add Another Domain"

Step 3: Click "Save," and the specified domain(s) will be added to the exclusion list, becoming visible on the page.

Import Domains Using CSV File

If you have a list of domains that you want to exclude from the ICP page, you can easily complete this task by importing the list in CSV format.

Step 1: Click on the "Import" option located in the top right-hand corner of the screen.

Step 2: A new page will appear, prompting you to upload the CSV file containing the list of domains. Click "Next" to proceed.

To ensure correct formatting, you can download a sample CSV file by clicking on the "Sample CSV File" option and then populate it with the required data.

Step 3: On the next page, verify if the fields are mapped correctly. Additionally, you are provided with two settings options:

If a domain already exists in the Exclusion list, choose whether to "Update" or "Skip" it from the drop-down options.
If the exclusion type is missing or configured incorrectly in the CSV (other than the types available in Sprouts), assign the default type (Choose from the drop-down options: Active Customer, Churned Customer, Competitor, Partner, Sister Company, Others, or leave it blank).

Step 4: After selecting the appropriate options, click on the "Import" button, and the list will be successfully added to the Exclusion page.

Edit Domains

You have the option to edit domain details when necessary.

Step 1: To edit any Domain Information, simply hover over the domain in question. A pencil icon will appear next to the checkbox.

Step 2: By clicking on the pencil icon, a pop-up box will appear, displaying the domain details, including Domain Name, Account Name, and Type of Exclusion.

Step 3: After making the necessary edits to the Account name or Type of Exclusion, click on the "Save" button, and the changes will be successfully applied to the exclusion.