# Introduction You can integrate Sprouts with your CRM for running marketing campaigns with rich prospect enrichment information directly in your CRM. \ \ Sprouts supports following use cases: * Accounts/Prospects created in your CRM - need to be enriched * Accounts/Prospects are imported in Sprouts - should sync to CRM. ## **Channels of Data Flow** * Leads/Prospects from CRM sync to -> Sprouts for on-demand enrichment and sync back from Sprouts -> CRM * [Website visitor](/module/website-account-list.md) Accounts identified by Sprouts sync to -> CRM * Accounts/Prospect Data imported in Sprouts sync to -> CRM #### **Data Objects part of the Sync** * `Accounts`and `Contacts` are part of the sync between your CRM and Sprouts * `Users` can be mapped between both apps * `Opportunities` are imported into Sprouts for analytics purposes #### **Sync Frequency** * CRM -> Sprouts: * First-time historic sync fetches data from the past 24 hrs your CRM to Sprouts * On a need basis, this can be extended to 6 months, send us a request if needed. * Sprouts -> CRM * Sync runs near real-time - every 5 min between Sprouts and CRM. If your account does not support higher API limits, you can increase this limit to 10/15 min once. ## **Bi-directional Sync Behaviour** * Inbound: Data sync from CRM -> Sprouts * Outbound: Sync from Sprouts -> CRM to enrich Accounts/Prospects Sample Scenarios | Attribute | Inbound (CRM -> Sprouts) | Outbound (Sprouts -> CRM) | | -------------------- | ------------------------ | -------------------------- | | Revenue | - | Update if blank | | Account Owner | Update from CRM | Don't Sync | | Intent Score/ topics | - | Update always from Sprouts | *** ## Use Case: Lead/Prospect Data Enrichment Inbound traffic originating from your website and prospects engaging by signing up for demos, either through form fill or chatbot interactions, provide their email information. This data is recorded within your CRM. Subsequently, Sprouts enriches and updates this information into your CRM system for comprehensive and enhanced prospect data.

Here's a list of fields that Sprouts enriches and transfers to your CRM: #### Accounts Level Attributes

Attributes	Description	Example	Example
Company Name	Name of the account.	ABC Corporation	ABC Corporation
Domain	Name of the domain	abc.com
Employee Count	Number of employees working for the account.	100	100
Industry	Industry or sector associated with the account.	SaaS, fintech, apparel	Technology
Technologies	Array of technologies associated with the account.	java, google_analytics	[AI, Big Data]
Annual Revenue	Annual revenue associated with the account.	$5M	5000000
Total Funding	Total funding received by the account.	$10M	10000000
Latest Funding	Information about the latest funding of the account.	2023-01-15	2023-01-15
Company City	City associated with the account.	San Francisco	New York
Company State	State or region associated with the account.	California	California
Company Country	Country associated with the account.	United States	United States
Intent Score		HIGH - 1
Intent Topics	intent keywords configured in your	gtm, abm marketing

#### Contacts Level Attributes

Attribute	Definition	Example	Example
First Name	First name of an individual.	John	John
Last Name	Last name or surname of an individual.	Doe	Doe
Email	Email of prospect	johndoe@abc.com
Phone no.	Phone number associated with an individual/contact.	9875554444	1234567890
Job Title	Job or professional title/position.	Software Engineer	Software Engineer
Seniority / Management Level	Level of seniority or rank within an organization.	VP	Senior
Department	Department or division within an organization.	Engineering	Marketing
LinkedIn URL	LinkedIn profile URL.	https://www.linkedin.com/in/johndoe	https://www.linkedin.com/in/johndoe
Contact City	City where an individual resides.	San Francisco	New York
Contact State	State or region within a country.	California	California
Contact Country	Country of residence or origin.	United States	United States

## Use Case: Campaign Filters/ Exclusion When integrating Sprouts with your CRM, you can apply campaign-level filters for reporting or exclusion rules. \ This ensures that if a prospect is already active in an ongoing campaign within your CRM, they won't be included in additional campaigns, particularly when initiated from Sprouts. This avoids redundancy and ensures a more streamlined engagement approach with your prospects.

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