👤Ideal Customer Profile(ICP)

In the context of implementing an Account-Based Marketing (ABM) strategy through our product, the first step is to leverage our comprehensive audit feature, designed to help you identify the ideal customers for your organization's solutions. Our platform assists you in crafting the perfect customer profile, which we commonly refer to as the Ideal Customer Profile (ICP).

You can independently work with our self-service tools and resources to define the ICP that aligns perfectly with your specific requirements, and our product provides the necessary guidance and insights to support your decision-making process.

Once this ICP is established and confirmed with your input, we provide you with prospect information that aligns precisely with the ICP criteria. This data is invaluable for running campaigns and generating leads that are highly likely to convert successfully.

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Sprouts now offers an AI-generated "Sprouts Recommended ICP" that identifies relevant attributes based on the profiles of your active customers. Simply provide us with a list of your Active customers and Sprouts can automatically detect the right ICP fit for you based on your current data. This ensures that you target the right customer, every time.

Remember, you can configure up to 10 ICPs and activate any 2 at a time.

If you encounter any issues during this process, don't hesitate to reach out to your Customer Success Manager for assistance.