> For the complete documentation index, see [llms.txt](https://docs.sprouts.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sprouts.ai/account-intelligence/feature-area-within-account-intelligence./workforce-analytics-people-and-hiring-insights.md).

# Workforce Analytics — People & Hiring Insights

The **Workforce Analytics tab** provides a structured, data-driven view of a target company's workforce composition and hiring activity. It combines two sub-sections — **People Insights** and **Hiring Insights** — into a single tab.

{% hint style="info" %}
Workforce Analytics requires Deep Intelligence to be activated. Data is sourced from external APIs and displayed as chart-based visualizations. 
{% endhint %}

#### Why this matters for selling

Hiring surges, departmental growth, and new leadership roles are strong indicators of:

* **Buying intent** — a growing team often needs new tools
* **Organizational priorities** — where a company is investing signals where decisions will be made
* **Entry points** — new VP-level hires are often open to evaluating new vendors

#### People Insights

<figure><img src="/files/eq9OUbj0f11oMeHvcHim" alt=""><figcaption></figcaption></figure>

| Data point                    | What it shows                                                             |
| ----------------------------- | ------------------------------------------------------------------------- |
| Total employee count          | Current headcount                                                         |
| Growth trends                 | 3-month, 6-month, 12-month employee growth %                              |
| Distribution by department    | Breakdown of workforce across functions                                   |
| Employee growth by department | Which departments are growing or shrinking                                |
| AI narrative summary          | AI-generated analysis of what workforce trends mean for your GTM approach |

#### Hiring Insights

<figure><img src="/files/NssI3O4ndI78UsIl5Fuz" alt=""><figcaption></figcaption></figure>

| Data point                 | What it shows                                                 |
| -------------------------- | ------------------------------------------------------------- |
| Total job openings         | Current open roles at this company                            |
| Distribution by seniority  | Which seniority levels they are hiring at                     |
| Distribution by department | Which functions are hiring                                    |
| Salary range breakdowns    | Compensation ranges for open roles                            |
| Job postings               | Individual open roles with direct links to the source posting |

Still have questions? Reach out at <support@sprouts.ai>


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