Workforce Analytics — People & Hiring Insights

The Workforce Analytics tab provides a structured, data-driven view of a target company's workforce composition and hiring activity. It combines two sub-sections — People Insights and Hiring Insights — into a single tab.

Workforce Analytics requires Deep Intelligence to be activated. Data is sourced from external APIs and displayed as chart-based visualizations.

Why this matters for selling

Hiring surges, departmental growth, and new leadership roles are strong indicators of:

• Buying intent — a growing team often needs new tools

• Organizational priorities — where a company is investing signals where decisions will be made

• Entry points — new VP-level hires are often open to evaluating new vendors

People Insights

Data point	What it shows
Total employee count	Current headcount
Growth trends	3-month, 6-month, 12-month employee growth %
Distribution by department	Breakdown of workforce across functions
Employee growth by department	Which departments are growing or shrinking
AI narrative summary	AI-generated analysis of what workforce trends mean for your GTM approach

Hiring Insights

Data point	What it shows
Total job openings	Current open roles at this company
Distribution by seniority	Which seniority levels they are hiring at
Distribution by department	Which functions are hiring
Salary range breakdowns	Compensation ranges for open roles
Job postings	Individual open roles with direct links to the source posting

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