> For the complete documentation index, see [llms.txt](https://docs.sprouts.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sprouts.ai/account-intelligence/feature-area-within-account-intelligence./signals.md).

# Signals

Signals are monitored data points about a target account. They surface what's happening — leadership changes, hiring trends, technology shifts, strategic announcements — so your team can act on relevant developments without manually tracking dozens of sources.

<figure><img src="/files/9XuJKauZzhMhJ4I1yCcU" alt=""><figcaption></figcaption></figure>

#### Two types of Signals

| Type             | Created by                                         | Requires Deep Intelligence? | Refresh schedule     |
| ---------------- | -------------------------------------------------- | --------------------------- | -------------------- |
| **AI-generated** | Automatically, when Deep Intelligence is activated | Yes                         | Managed by AI        |
| **User-created** | Manually, by a user                                | No                          | 1, 7, 14, or 30 days |

#### Signal lifecycle

Every Signal moves through three states:

```
Pending → Tracking → Deactivated
```

* **Pending** — The prompt is being validated and assessed (brief)
* **Tracking** — Active and running on its configured refresh schedule
* **Deactivated** — Stopped (manually by user, or automatically for AI Signals)

#### What each Signal card shows

* Title and current status
* Sentiment: Positive / Negative / Neutral
* Type: AI-generated or User-created
* Source references with clickable links
* Linked Whitespaces
* Historical data from previous refresh cycles

#### How Signals affect Whitespaces

Signals feed directly into Whitespace scoring. When a new Signal is added or updated, it triggers a re-evaluation of associated Whitespaces — keeping your opportunity scores current.

#### Creating a user Signal

1. Click **Create Signal** from the Accounts page or the Signals tab
2. Enter a title and a natural language prompt describing what to monitor
3. Select a refresh frequency (1, 7, 14, or 30 days)
4. Click **Add Signal**

#### Bulk Signal management

Signals can be created and managed in bulk at the **Segment level** — useful for monitoring a topic across all accounts in a campaign or territory.

Still have questions? Reach out at <support@sprouts.ai>


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