Signals

Signals are monitored data points about a target account. They surface what's happening — leadership changes, hiring trends, technology shifts, strategic announcements — so your team can act on relevant developments without manually tracking dozens of sources.

Two types of Signals

Type	Created by	Requires Deep Intelligence?	Refresh schedule
AI-generated	Automatically, when Deep Intelligence is activated	Yes	Managed by AI
User-created	Manually, by a user	No	1, 7, 14, or 30 days

Signal lifecycle

Every Signal moves through three states:

Pending → Tracking → Deactivated

• Pending — The prompt is being validated and assessed (brief)

• Tracking — Active and running on its configured refresh schedule

• Deactivated — Stopped (manually by user, or automatically for AI Signals)

What each Signal card shows

• Title and current status

• Sentiment: Positive / Negative / Neutral

• Type: AI-generated or User-created

• Source references with clickable links

• Linked Whitespaces

• Historical data from previous refresh cycles

How Signals affect Whitespaces

Signals feed directly into Whitespace scoring. When a new Signal is added or updated, it triggers a re-evaluation of associated Whitespaces — keeping your opportunity scores current.

Creating a user Signal

1. Click Create Signal from the Accounts page or the Signals tab

2. Enter a title and a natural language prompt describing what to monitor

3. Select a refresh frequency (1, 7, 14, or 30 days)

4. Click Add Signal

Bulk Signal management

Signals can be created and managed in bulk at the Segment level — useful for monitoring a topic across all accounts in a campaign or territory.

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