Competitive Intelligence

The Competitors tab provides AI-generated competitive analysis for each target account, benchmarked against your configured competitor set.

Competitive Intelligence requires Deep Intelligence to be activated. Competitors must be configured in Settings before they appear here.

How competitors are configured

Competitors are configured at the tenant level in Settings (Admin access required). Once added, they appear across the Competitors tab for all accounts — the same competitor set is applied globally.

What the AI generates for each competitor

For each competitor, AccountOS generates four types of analysis:

Section	What it contains
Executive Summary	High-level positioning comparison between Sprouts and the competitor for this specific account context
Positioning Intelligence	Specific angles the competitor is likely to use — pricing, market focus, product strengths — with identified weaknesses
Battle Card	Structured Win Themes (why you win) and Landmines to Lay (objection-handling questions to plant)
SWOT Analysis	Strengths, Weaknesses, Opportunities, Threats for this competitor in the context of this account

All analyses can be refreshed on demand using the refresh button.

Important note on relevance

Because competitors are globally configured, a competitor may not always be contextually relevant to every account. Account-level competitor filtering is planned for a future release.

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