> For the complete documentation index, see [llms.txt](https://docs.sprouts.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sprouts.ai/account-intelligence/feature-area-within-account-intelligence./competitive-intelligence.md).

# Competitive Intelligence

The **Competitors tab** provides AI-generated competitive analysis for each target account, benchmarked against your configured competitor set.

{% hint style="info" %}
Competitive Intelligence requires Deep Intelligence to be activated. Competitors must be configured in **Settings** before they appear here. 
{% endhint %}

#### How competitors are configured

Competitors are configured at the **tenant level** in Settings (Admin access required). Once added, they appear across the Competitors tab for all accounts — the same competitor set is applied globally.

#### What the AI generates for each competitor

For each competitor, AccountOS generates four types of analysis:

| Section                      | What it contains                                                                                                        |
| ---------------------------- | ----------------------------------------------------------------------------------------------------------------------- |
| **Executive Summary**        | High-level positioning comparison between Sprouts and the competitor for this specific account context                  |
| **Positioning Intelligence** | Specific angles the competitor is likely to use — pricing, market focus, product strengths — with identified weaknesses |
| **Battle Card**              | Structured Win Themes (why you win) and Landmines to Lay (objection-handling questions to plant)                        |
| **SWOT Analysis**            | Strengths, Weaknesses, Opportunities, Threats for this competitor in the context of this account                        |

All analyses can be **refreshed on demand** using the refresh button.

#### Important note on relevance

Because competitors are globally configured, a competitor may not always be contextually relevant to every account. Account-level competitor filtering is planned for a future release.

Still have questions? Reach out at <support@sprouts.ai>


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