Account Intelligence — Overview

Account Intelligence is the core module of AccountOS, Sprouts' AI-native B2B sales intelligence platform. It gives enterprise sales teams a unified, per-account workspace that consolidates everything needed for deep account research — organisational structure, buyer signals, AI-identified whitespace opportunities, CRM opportunity tracking, relationship maps, competitive intelligence, and workforce analytics — into a single view.

What problem does it solve?

Enterprise sales teams typically piece together account intelligence from dozens of disconnected sources — LinkedIn, company websites, CRM data, news feeds, and internal tribal knowledge. This is slow, inconsistent, and leaves sellers without a clear picture of where to focus.

Account Intelligence centralises all of this into one AI-enriched workspace per target account, reducing research time from hours to minutes and enabling more precise, signal-driven outreach.

Who uses it?

Role	How they use it
Account Executives (AEs)	Deep-dive research on target accounts before and during the sales cycle
Sales Development Representatives (SDRs)	Identify the right contacts, signals, and entry points for outreach
Revenue Operations (RevOps)	Manage account lists, segments, and data quality across the team
Sales Leaders	Monitor pipeline health, account coverage, and team engagement activity

Why it exists

Account Intelligence gives sellers a decisive informational advantage when engaging target accounts — knowing who to contact, why now, through what connection path, and with what message — all powered by AI rather than manual research.

Two modes: Basic State and Deep Intelligence

Every account in AccountOS operates in one of two states:

Basic State is available immediately for all accounts at no cost. It includes the editable company profile, Org Chart, user-created signals, contact enrichment, CRM opportunities (if a CRM connector is configured), and email activities (if an email connector is configured).

Deep Intelligence is a per-account toggle that unlocks the full AI-enriched layer — whitespaces, buyer committee, AI-generated signals, strategic priorities, relationship network, workforce analytics, technographics, and competitive intelligence. First-time activation takes several minutes while AI generation runs in the background.

Module structure

Account Intelligence is built around two primary surfaces:

• Accounts page — the main list of all tracked accounts and their segments, with Deep Intelligence status visible per row

• Account Detail page — the per-account intelligence workspace, accessed by clicking any account row

The Account Detail page consists of a Hero Banner at the top (company metadata and top whitespaces) and a tabbed interface below:

Overview | Opportunity | Whitespaces | Signals | Activity | Org Chart | Relationship Network | Workforce Analytics | Technographics | Competitors

Tab availability depends on Deep Intelligence status and connector configuration.

What's covered in this documentation

Section	What you'll find
Key Concepts & Terminology	Definitions for all platform-specific terms
Getting Started	How to add accounts, create segments, and navigate the platform
Deep Intelligence	How to activate DI, what it unlocks, and the credit model
Feature Guides	Detailed walkthroughs of every feature area

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